Saturday 12 May 2012

WHEN APPEARANCE SHOULD NOT REALLY MATTER


FACEBOOK CREATOR Mark Zuckerberg has been criticised this week for wearing a hoodie when addressing business meetings.  Speaking at the launch of Facebook’s Initial Public Offering - where the company floated on the stock exchange - Zuckerberg refused to be bound by convention in his choice of attire, instead adopting his trademark appearance. A raft of criticism ensued, with the more conservatively minded slamming his approach as "immature".
     However, it must be questioned whether Mr Zuckerberg really has a case to answer. He is the creator of a highly successful multi-national organisation that has now floated on the stock market for $100 billion.  Only the content of his speech should have come under scrutiny.

                                                        Should Mark Zuckerberg's choice of clothing really matter? 


In certain circumstances the decision to wear a particular form of attire can be dictated by convention.  At a funeral, for example, the majority of men would be obliged to wear a suit as a sign of respect.  However, when dealing specifically in the remit of business, we must ask ourselves why so many of us believe it is imperative certain people should dress in a particular way in order to reinforce a point.  If a person is forced to wear something in which they feel uncomfortable, simply because it satisfies the desires of members of the audience, then their message may not be delivered with the same impact if they were able to dress as they would normally choose.  This would be to the detriment of the content which, in essence, is the primary consideration.
     The erosion of social boundaries, a process which arguably began in the 1960s, has accelerated greatly since the dawning of the 21st century.  Yet whether we like it or not the vast majority of us still make perceptual judgements based on another's appearance.  This should not be the case.  For it is only when we look beyond the superficial can we accurately assess the strengths and weaknesses of another's character.  Only then can we truly determine their exact nature.

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