WHO IS PUSHING THE AGENDA NOW?

FOR DECADES RUPERT MURDOCH has used his vast media Empire to dictate allegedly popular opinions to large swathes of the general public.  Starting from humble origins with a local newspaper in Australia, the media mogul was quick to grasp how newspapers and other forms of mass media could be exploited to influence peoples' opinions across the board.  Refusing to restrict himself to one genera of publication, such as the tabloid press, Murdoch instinctively understood that the best way to build an influential power base was to procure a broad range of media, allowing him to target all levels of society.

For years Media Mogul Rupert Murdoch dictated to the government - this may now radically change

When he acquired The Sun and The Times in the UK, followed then by acquiring the franchise for broadcaster Sky, News Corps International cemented themselves as the largest provider of news in the UK.  And by adopting a similar policy in America as well as other countries, Murdoch's media group is one of the five largest media organisations which control the flow of information across the globe.

     In the UK it can be argued that Murdoch's informational power base is so strong he effectively elected the Conservative, Labour, and current Conservative governments which have been in power over the past three decades.  However, by choosing to constantly switch his political allegiance, he has made many enemies across the political spectrum.  For too many years senior politicians have believed his position of authority has effectively allowed him to play kingmaker, and many see the current Leveson inquiry as the perfect way to severely restrict Murdoch's power. 

     This will have the added effect of warning all other media groups that  their position is not sacrosanct - sending a clear message that Government ultimately holds the reigns should large newsgroups attempt to assert undue influence on the general masses.

     The outcome of this inquiry will have far reaching consequences, and an air of smug superiority will no doubt infect the halls of Westminster as politicians believe that the Press is about to be 'put into it's place'.  Because now politicians realise that the position of the media is not untouchable, and as a consequence they believe it shall now be the government, and not the media, who will set the political agenda.